Content marketing is of course about content and if you don’t provide for content that is of high quality, then most likely your content marketing campaign will fail creating a negative impact on your Google search ranking and social media marketing.

Writing for the web is not a task to be undermined, with relevant keywords on your website, trending #hashtags on your social media, and in a language your audience will understand and a message they will react to. Spice it up!

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About the author: Richard Kelsey
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